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Welcome to Social Media Optimization Service
William E. Holler - “You can do what you want to do, accomplish what you want to accomplish, attain any reasonable objective you may have in mind... Not all of a sudden, perhaps, not in one swift and sweeping act of achievement.... But you can do it gradually—day by day and play by play—if you want to do it, if you will to do it, if you work to do it, over a sufficiently long period of time.”

Social Media Optimization
Social media optimization (SMO) is a set of methods for generating traffic and publicity through social media, online communities and community websites. Social Media Optimization (SMO) is a new concept which has taken place to draw traffic to websites other than search engines. SMO strategies can drive huge amounts of people to a website and thus it can also determine the potential of a website. It involves driving quality traffic to a website through new mediums because search engines aren't the only means of driving traffic.

With days social media optimization is becoming very important but we can't afford to uderestimate the trafic from organic search through Search Engine Optimization. Search Engines like Google and Yahoo still drive massive traffic and thus we can't ignore them. It is all about leveraging new mediums and riding these waves.


Some of the Best Practices for SMO

1. Increase your linking structure
2. Make tagging and bookmarking easy
3. Acquire inbound links
4. Content Syndication
5. Encourage the mashup
6. Participate
7. target your audience, intelligently
8. Create content
9. Develop a SMO strategy
10. Choose your SMO tactics wisely
11. Make SMO part of your process and best practices apart from SEO
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